Social Enrichment is a check used to find if an individual has any social profile linked to them via their email address. This check provides additional insight into leads which could help to provide your sales team with a more personalised approach when contacting leads.
However, please be aware that there is not a guarantee on this pulling through social profiles for each lead. We have found that there is a 30% probability across leads for the enrichment. These findings are highly reliant on the privacy restrictions that the lead has enabled across their social profiles.
- Within the campaign go to the Processr Tab and select Enrichment.
- Select Add Job and select Social Enrichment Job from the dropdown menu.
- Configure this job and click the Mapping tab. Ensure that this job is mapped to the Email field correctly, as this is the field that is used to ping the email address for any live social media accounts tied to it.
- Once you have set this up, any social enrichment data that is pulled through can be found within the leads details, providing they do not have privacy restrictions.
Please note that this is feature is not available for all clients as this is dependant on the package that you have purchased with us.
If you would like to learn more about this feature please contact your designated CSM from Convertr and they can provide you with further information.